AGB Waterford Crystal

Client: Waterford Crystal
Project: America's Greatest Brands

America's Greatest Brands is an overview of successful branding and promotional strategies used by Fortune 500 companies and market leaders in the United States, published annually as the U.S. volume of the internationally distributed Superbrands franchise. Superbrands is an independent authority and arbiter on branding and marketing, publishing in over 83 countries, across 4 continents. At present, the organization works with over 3,000 brands across the globe representing a diverse range of industry sectors. Jack Huber has served as Design Director for America's Greatest Brands for the past six volumes, as well as for the premiere and second volumes of AGB's sister publication, Superbrands Canada.

corporate marketing publishing cultural wew